"The Disappearing Girl" blew past all KPIs - with over 31MM total video views, 111MM total impressions, and 2MM total engagements. And the interaction between fans and the series was no small feat, in addition to Collins' own social channels, we had 16 new handles devoted specifically to the series, where we saw 1.4MM impressions and over 75K engagements from over 58K followers actively searching for the girl that disappeared after the meetup. And Collins brought Hello Lab to more than just YouTube - appearing on Access Hollywood, WJLA, and WLOS and receiving additional press coverage from Just Jared (4 times!), Mashable, Sweety High, Young Hollywood, AOL, Tiger Beat (3 times!), Circa, Girls' Life, and Instant.